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    <title>Genisys engineering blog</title>
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    <description>Long-form writing on machine learning systems, ERP implementation, back-office architecture and exchange infrastructure.</description>
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      <title>Technical SEO for Software Product Sites | Genisys</title>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Build crawlable software product sites with pre-rendered HTML, deliberate information architecture, internal links, canonicals and measurable indexing controls.</description>
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      <title>Generative Engine Optimisation | Genisys</title>
      <link>https://gsis.co.in/blog/generative-engine-optimisation</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Structure content for AI answer citations through direct answers, entity clarity, evidence, structured data, crawl controls and maintained source pages.</description>
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      <title>Attribution Without Third-Party Cookies | Genisys</title>
      <link>https://gsis.co.in/blog/attribution-without-third-party-cookies</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Design first-party marketing measurement with server-side events, explicit consent, durable identifiers, modelled conversions and auditable attribution limits.</description>
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      <title>Writing Content That Earns Technical Trust | Genisys</title>
      <link>https://gsis.co.in/blog/content-that-earns-technical-trust</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Write credible technical content with bounded claims, implementation detail, explicit evidence and case studies that explain decisions without invented metrics.</description>
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      <title>Email Deliverability for Product Teams | Genisys</title>
      <link>https://gsis.co.in/blog/email-deliverability-for-product-teams</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Engineer reliable inbox placement with SPF, DKIM and DMARC, separated sending streams, consented lists, bounce controls and observable domain reputation.</description>
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      <title>Landing Pages That Survive Core Web Vitals | Genisys</title>
      <link>https://gsis.co.in/blog/landing-pages-that-survive-core-web-vitals</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Treat LCP, CLS and INP as landing-page engineering constraints through font strategy, image budgets, restrained hydration and field measurement in production.</description>
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      <title>Matter Management Software Requirements | Genisys</title>
      <link>https://gsis.co.in/blog/matter-management-software-requirements</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Define legal matter software around parties, conflicts, time, documents, permissions, retention, audit history and the working record of a practice safely.</description>
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      <title>Custody and Key Management for Crypto Products | Genisys</title>
      <link>https://gsis.co.in/blog/custody-and-key-management-for-crypto-products</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Design crypto custody around hot and cold separation, HSM-backed keys, withdrawal policy, signing ceremonies, reconciliation and operational control flows.</description>
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      <title>Approval Gates for Autonomous Agents | Genisys</title>
      <link>https://gsis.co.in/blog/approval-gates-for-autonomous-agents</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Constrain command-running agents with capability allowlists, immutable plans, scoped human approvals, execution receipts and explicit failure handling.</description>
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      <title>Owning the Server Your Application Runs On | Genisys</title>
      <link>https://gsis.co.in/blog/owning-the-server-your-app-runs-on</link>
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      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <description>Compare managed platforms with controlled servers across cost shape, portability, data residency, security, deployment and operational responsibility.</description>
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      <title>Why RAG Systems Fail at Retrieval | Genisys</title>
      <link>https://gsis.co.in/blog/rag-systems-fail-at-retrieval</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Learn why RAG quality depends on ingestion, chunking, retrieval and reranking, and how to diagnose failures before changing prompts or language models.</description>
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      <title>Evaluating LLM Features Before Release | Genisys</title>
      <link>https://gsis.co.in/blog/evaluating-llm-features-before-shipping</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Build an LLM evaluation process that covers task quality, safety, latency and cost, with representative datasets, calibrated graders and release thresholds.</description>
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      <title>When Should You Fine-Tune an LLM? | Genisys</title>
      <link>https://gsis.co.in/blog/when-to-fine-tune-an-llm</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>A practical framework for deciding whether fine-tuning, prompting, retrieval or workflow changes are the right way to improve a production LLM application.</description>
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      <title>The Real Cost of Production LLM Inference | Genisys</title>
      <link>https://gsis.co.in/blog/production-inference-cost-model</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Model the full cost of production LLM inference, including tokens, retries, retrieval, infrastructure, latency, human review and failed task economics.</description>
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      <title>Early Warning Signs of ERP Failure | Genisys</title>
      <link>https://gsis.co.in/blog/erp-failure-signals</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Recognise the early signs of ERP implementation failure in process ownership, scope, data, controls and testing, before go-live concentrates the risk.</description>
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      <title>Designing an Audit-Ready Chart of Accounts | Genisys</title>
      <link>https://gsis.co.in/blog/chart-of-accounts-that-survives-an-audit</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Design a durable chart of accounts using clear dimensions, posting controls, double-entry invariants, governance, reconciliation and reliable audit evidence.</description>
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      <title>Data Migration Is the Real Project | Genisys</title>
      <link>https://gsis.co.in/blog/data-migration-is-the-project</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Treat enterprise data migration as iterative business design, with profiling, clear ownership, mapping, dry runs, reconciliation and controlled cutover.</description>
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      <title>How to Integrate Systems Without an API | Genisys</title>
      <link>https://gsis.co.in/blog/integrating-systems-with-no-api</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Integrate legacy systems without APIs using files, databases, queues or automation, with idempotency, reconciliation, strong security and recovery controls.</description>
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      <title>Node.js vs .NET for Back-Office Systems | Genisys</title>
      <link>https://gsis.co.in/blog/node-vs-dotnet-back-office-systems</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Compare Node.js and .NET for back-office software across domain modelling, concurrency, jobs, transactions, operations, hiring and long-term ownership.</description>
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      <title>Keeping Large React Codebases Navigable | Genisys</title>
      <link>https://gsis.co.in/blog/keeping-large-react-codebases-navigable</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Structure a large React application by feature, ownership and dependency direction, with clear state boundaries, component layers and enforceable rules.</description>
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      <title>What PHP Application Modernisation Involves | Genisys</title>
      <link>https://gsis.co.in/blog/modernising-a-php-application</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Plan PHP application modernisation through discovery, runtime upgrades, characterisation tests, dependency control, data safety and incremental replacement.</description>
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      <title>Crypto Exchanges Beyond the Matching Engine | Genisys</title>
      <link>https://gsis.co.in/blog/exchange-beyond-the-matching-engine</link>
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      <pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate>
      <description>Understand the systems around a crypto matching engine: ledgers, custody, deposits, withdrawals, risk controls, live market data and clear reconciliation.</description>
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